Education
My Schooling
August 2019 - May 2022
Liberty University
Major: Business Administration
Cognate: Communications & Marketing Sales Management and Professional Selling
Accomplishments: Honors Program, Cum Laude
Educational Projects
During my time at Liberty University, I completed several projects that strengthened my skills in digital marketing, consumer research, and strategic communication. These projects reflect my ability to analyze data, develop creative strategies, and communicate insights effectively.
Strategic Communication
Honors Presentation
I created this presentation for the Honors Program from my Strategic Communication Course. During this presentation, I discussed with the class what it meant to give a proper pitch presentation. Additionally, I included video examples of what to do and what not to which come right from the show Shark Tank. Click to find out more about how to create a proper pitch presentation!
Persuasion
Honors Presentation
This presentation was completed in requirement to graduate with honors. I discussed with the class how I created an event for the
non-profit organization, World Vision. The event included attendance from Christian business leaders from across the globe and learn about the core values of World Vision and also have the opportunity to donate. Click to learn more about how I created the event!
Consumer Behavior
Spotify Marketing Tactics
This project is from my first marketing class at Liberty. I had to analyze the marketing tactics of a company of our choice and give a glimpse into the competitors of that company. I decided to present on Spotify because I have a passion for music and entertainment and it was not a company that I had presented on before. Click below to find out more about Spotify's marketing tactics!
Senior Honors Thesis
As a part of Liberty University's Honors Program requirement, every student is to write a 25-page Thesis of something within their major. Something I was heavily interested in was the marketing tactics that Disney uses to promote to children, since this is one of their target audiences. In this Thesis, I explored the marketing tactics Disney uses to promote to children ages 2-10, along with breaking this down into marketing segmentation and how this works among many companies under the Disney umbrella.