Professional Experience
Nov 2024 - Present
Manager of Communications
Lehigh Valley Zoological Society
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Oversee social media and email campaigns across multiple platforms (Instagram, Facebook, Threads, Pinterest, YouTube)
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Create video content (Reels, TikToks) reaching 500K+ views
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Produce weekly newsletters for 5,000+ subscribers
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Track analytics to inform content strategy and measure engagement
Feb 2023 - Present
Social Media Marketing/Website Design Freelancer
Various Clients
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Manage social accounts for Lehigh Valley Auto Show, highly increasing audience interaction
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Led social campaign for PIAA District 11, successfully meeting event goals at Coca-Cola Park
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Increase subscriber count on Culture of Life 1972 YouTube channel by 25%
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Designed sites for Van Noordt Education Consulting and Zottarelli Home Improvements
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Developed social strategies for diverse clients, driving engagement through audience insights
June 2022 - Oct 2024
Online Marketing Coordinator
Bethany Wesleyan Church
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Constructed daily social media plan through a content calendar for Instagram and Facebook
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Created social media postings relating to event promotion, along with posts for community engagement
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Work in collaboration with department heads to create a comprehensive brand strategy for digital media
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Photographed large church events such as Max Winfrey comedy show and Big Daddy Weave concert
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Reinvented church online brand through creation of graphics and video content
June 2022 - Present
Freelance Video Creator
Culture of Life 1972
Create social media content for social media platforms YouTube and TikTok
Promote company mission among audience members
Work on development of video content plan to increase consumer awareness
Increased subscriber count on Culture of Life YouTube channel by 25%
May 2022 - September 2022
Marketing and Communications Intern
Carbon County Community Foundation
Helped drive attendance for foundation events through influential social media posting
Maintained and updated Community Foundation website with relevant blogs and articles
Interviewed Board Members to collect accurate information about the Foundation
Created a video commercial to strengthen brand awareness for the Foundation across Carbon County
August 2021 - May 2022
Marketing Content Specialist
Liberty University Career Services
Help drive attendance for company events through influential social media posting
Create content plan and calendar resulting in an increase of 20% in followership
Collaborate in leading and inspiring over 45 team members over the course of a year
Develop and execute original content for Career Services
January 2021 - May 2021
On Campus Student Recruiter
Hancock Welcome Center
Engaged with prospective clients to foster relationships during prospective tours
Created customer experience that aligned with the organization’s missions and values
Responded to customer inquiries to promote interest and facilitate communication
Represented company in a professional manner while assisting with campus events
August 2020 - May 2021
Director of Chapter Development
Liberty University Public Relations Student Society of America
Collaborated with team members to be a Star Chapter
Attended weekly meetings to plan membership enhancing monthly events
Recorded attendance information to maintain membership integrity